While the application and use of data analytics are invaluable in any industry, they are uniquely instrumental in the not-for-profit sector. Data analytics enables decision-makers to ground their decisions in data and information that directly reflects their organizations. This presentation will outline the varying types of analytics and how each plays a role in an organization’s growth journey. Presenters will also cover the importance of being data-driven – using data as the basis for decision-making. This discussion will explore the considerations that need to be considered to use data and analytics to drive the decision process, along with mechanisms and pathways to becoming data-driven. The audience will be exposed to examples of data analytics use cases and how they were leveraged to drive decisions.

Learning Objectives:

• Understand the fundamentals of data analytics and how it can be used to drive decisions.
• Discover common challenges and strategies for promoting the use of data in the decision-making process.
• Gain an appreciation for how other organizations have used data to drive impactful decisions.