Summary: As distributors expand across Amazon, Shopify, Walmart, and direct web channels, finance teams often lose visibility into true channel profitability, inventory carrying costs, and cash conversion cycles. This session demonstrates how to unify order-to-cash workflows within your ERP using the Microsoft technology stack. 

Outcome: Clear framework for achieving financial visibility across multiple sales channels 

Takeaway: Integration strategies and data quality requirements for multi-channel commerce success 

Key Discussion Points: 

• The multi-channel visibility challenge: Amazon, Shopify, Walmart, direct web 
• True channel profitability: costs most finance teams miss 
• Inventory carrying costs and allocation decisions by channel 
• Cash conversion cycle differences across sales platforms 
• Unifying order-to-cash workflows within your ERP 
• Microsoft technology stack integration: Outlook, AI-assisted order creation 
• Channel-specific margin analysis and reporting foundations 
• Where DIY integrations break down and why 
• Evaluating connector solutions: what to look for 
• Data quality requirements that determine success or failure